Christmas in August?!
11/08/2011
Yes, really! It’s a good job we love Christmas – because it’s all gone a bit festive here in the RAW office! We work with shopping centres and retail outlets up and down the country, and as a result are smack bang in the middle of our Christmas campaigns.
Shoppers probably don’t realise that, when the Christmas lights go on, it’s the result of months of work to ensure the centres look as sparkly, inviting and Christmassy as possible! We look after signage, vinyls and charity PR campaigns as well as producing Christmas gift guides to send as direct mailers to people in the region.
While Christmas can become a little tired for us come December 25th, at least we have access to images of all the great gifts that will be hitting the shelves come late October – so we can plan all our Christmas shopping well in advance. Now we just have to find the time to hit the shops!