Atlantic Row '09

Press Event

The brief

Rudding Park were the main sponsors of charity event, Atlantic Row. We were approached to organise a launch event for the start of the Atlantic Row. The objectives for the event were to raise the profile of the charity, event, sponsor and to also encourage donations and sponsorship.

The solution

We organised a press day, including the launch of the boat that the two fundraisers were going to launch across the Atlantic Ocean. That evening, we also arranged an evening reception, inviting speakers from the appropriate charities and a relevant sports personality. This was attended by guests and press. Surrounding the press day was a PR campaign informing national and regional press of the event. We also produced a Sponsorship Proposal for prospective sponsors.

The result

A wide and diverse range of press coverage across all mediums: The whole day received lots of attention with the launch of the boat and the evening reception being attended by many. Sponsors and donation were also sourced during the campaign.

The why

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